This course is all about creating your niche within the niche of floral design. You will learn exactly how set yourself apart from your competition and why it is so important to focus in on one thing at a time.
I had to come to grips with the fact that I could not be all things to everyone. It sure wasn't pretty. It took me falling on my face to realize that the health of my business rests solely on my ability to say NO.
Don't get me wrong, there is nothing wrong with a business model that consists of multiple streams of income. For instance, you have a floral shop that does provide weekly floral subscriptions as well as cash and carry services. The great thing about this model is that you will be able to offset some of your shrinkage with the monthly/weekly subscription sales.
The catch is not setting up everything all at once. After you get one initiative going, and you have momentum then you can expand on ideas that are in alignment with what is working for your customers and your business goals.
There are battle tested floral business best practices. Establishing your floral design niche with laser focus is number one!
Before you get started on this course, make sure to download the course materials below to further assist you with successfully applying what is taught in this training.
Here is exactly what we will cover in this short yet powerful course: